Tag Archives: marketing

THCB Spotlights: Todd Clardy, EVP Marketing at Accolade

Health Tech Nov 29, 2019• Today on THCB Spotlights, Matthew interviews Todd Clardy who is the EVP of Marketing at Accolade. Accolade is a company well-known for being in employee/patient advocacy. They’ve created an advocacy model that focuses on creating an outstanding member experience and supporting patients through their whole journey, whether it’s an acute… Read More »

Study links opioid epidemic to painkiller marketing

(Reuters Health) – Researchers are reporting a link between doctor-targeted marketing of opioid products and the increase in U.S. deaths from overdoses. In a county-by-county analysis, they found that when drug companies increased their opioid marketing budgets by just $ 5.29 per 1,000 population, the number of opioid prescriptions written by doctors went up by… Read More »